Tuesday 3rd April 2007
First direct is encouraging its current account holders to go paperless by planting trees in their honour.
Through partnership with Trees for Cities, the financial services provider and its parent bank HSBC are hoping to plant up to 22,500 trees across the UK.
In all, £112,500 is expected to be spent if the maximum of 450,000 current account holders move to a paperless bank statement system.
Joe Garner, general manager of personal financial services for HSBC and first direct, said: "We have been offering customers the opportunity to turn off their paper statements for three years.
"This year we are increasing our drive to cut down on paper use through programmes such as Trees for Cities."
He added that this promotion follows the donation of 50p to WWF for each of the first 100,000 customers who registered for internet banking during January.
Financial adviser AWD Moneyextra last week predicted an increase in the number of green incentives offered by banks after the inclusion of environmentally friendly features in last months Budget.
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