Friday 21st July 2006
Online bank Cahoot is to use the market tool Canvasse Saver to better target potential customers.
The tool from Experian will allow Cahoot to detect consumer behaviour and indicate which groups would be best targeted for particular products, including the Cahoot Savings Account.
It is part of a direct marketing drive by the Abbey-owned company, which is also hoping Canvasse Saver will improve efficiency by better targeting and therefore higher response rates.
"The savings market is highly competitive," said Dave Matthews, head of marketing for Cahoot.
"It is important for us to continually adapt and refine our prospect marketing activities to ensure we stay ahead of the competition," he explained.
Cahoot has been through a period of frequent change, with four managing directors in the last eight months, according to mad.co.uk.
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