Friday 29th September 2006
Research carried out by Lloyds TSB reveals students of today are "sensible, sober and savvy".
Of 500 students embarking on their degree programme this year, 86 per cent said they value good exam results over protest marches and binge drinking.
Parents included in the survey believe financial pressures make university life "less fun" now than in 1976. However, two thirds of students said they would never consider buying second-hand clothes to save money, with 78 per cent calling iPods and laptop computers "essential".
Some two thirds of parents believe modern undergraduates are more informed and better behaved than 30 years ago, with more than half saying their university experience bore a close resemblance to The Young Ones.
Marcus Banks of Lloyds TSB said: "Students of the noughties dont really bear much resemblance to students of the 70s either in terms of attitude or lifestyle."
"But, although students say they wont be going on protest marches dressed head to toe in second-hand clothes, Pot Noodles still remain as popular as ever," he added, in response to the 61 per cent who said they would rather eat the snack than go to noodle chain Wagamama.
Lloyds TSB is offering a free iPod shuffle with its student account to meet the demands of the "cyber student generation".
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