Wednesday 24th January 2007
Insurance provider More Than has tackled the issue of customers being "passed from pillar to post" by introducing a personalised service within its call centres.
Customers may now have a regular point of contact with the firm, including a direct email address for their adviser.
The move comes in response to research carried out by More Than which found that 60 per cent of Britons object more strongly to being passed from one adviser to the next than they do to any other problem.
Mike Holliday-Williams, managing director of More Than, said: "Its clear that people get very annoyed being passed from pillar to post by call centres; with More Than they can be sure that this wont happen to them."
"It was extremely popular during our pilot and were thrilled to be rolling it out to all our customers," he added.
A series of three television commercials was launched this week to help popularise new initiatives from More Than, including free breakdown insurance and a free third year for contents insurance policies.
The adverts are voiced by Sunderland business trainer Chris Croshaw who won an internal competition to be the voice of the company.
©
Everything on preparing your finances for your children's futures. From Child Trust Funds through to tax planning. Request your FREE brochures here.
