Wednesday 31st January 2007
Insurance provider More Than has revealed the results of its investigation into its customers call centre habits.
The findings follow a study which found that up to 6.6 million Britons speak to call centre staff more frequently than to members of their own family.
Despite this, 66 per cent of respondents claimed they dislike explaining their problem to a series of people when calling a helpline.
In response, More Than has launched a personalised call centre service which provides customers with a range of ways of contacting a specific, named adviser.
Mike Holliday-Williams, managing director of More Than, said: "In our time-poor society, people simply cant be sat for hours on the phone."
"This could be part of the reason people limit calls to their friends and family, but some dont have the choice when it comes to call centres," he added.
Customers of More Than may contact their adviser by phone or email with the promise of a reply within 24 hours.
The initiative is part of More Thans We Do More campaign, which includes offers on breakdown insurance and home insurance.
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